Choosing the right typeface is one of the most important decisions a designer makes. A font defines personality, emotional tone, and the overall perception of a brand. To help designers navigate the crowded typography landscape, this guide presents the 20 most-used fonts in the creative industry, divided into:
10 all-time best-selling global fonts
10 top-recommended fonts from Lettertype Studio (LTS) chosen for versatility, commercial value, and modern branding needs
🔥 Top 10 All-Time Best-Selling Global Fonts
Below are the world’s most iconic, widely used, and commercially successful typefaces — along with their foundries.
1. Helvetica — Linotype
A timeless sans-serif that dominates corporate identity, signage, and international branding. Known for neutrality and readability, Helvetica remains the gold standard of modern typography.
2. Futura — Bauer Type Foundry
A geometric sans-serif classic with clean, modernist proportions. Futura is widely used in editorial work, fashion branding, posters, and minimalist advertising.
3. Garamond — Stempel / Adobe
A refined and elegant serif with deep historical roots. Garamond’s natural flow and superior legibility make it a favorite for books, magazines, and premium branding.
4. Gotham — Hoefler & Co.
The contemporary grotesk that shaped a generation of branding. Strong, clean, and trustworthy — Gotham is frequently used in corporate identity and political campaigns.
5. Montserrat — Julieta Ulanovsky (Google Fonts)
One of the most popular free fonts on the planet. Montserrat offers versatility for digital design, web UI, and modern branding without licensing barriers.
6. Bodoni — Bauer / Linotype
A high-contrast serif synonymous with luxury and editorial fashion. Bodoni delivers sophistication and bold character in headlines, magazines, and branding.
7. Times New Roman — Monotype
Arguably the world’s most recognizable serif. Still widely used in publishing, academic materials, and traditional corporate documents.
8. Roboto — Google
The default UI typeface for Android. Roboto’s structure blends mechanical precision with friendly curves, making it ideal for apps and responsive web layouts.
9. Avenir — Linotype
Designed with clarity and elegance in mind, Avenir remains a top choice for branding, packaging, and corporate communication.
10. Proxima Nova — Mark Simonson Studio
A modern web favorite that bridges the gap between geometric and humanist sans-serifs. Clean, approachable, and highly versatile.
Top 10 Lettertype Studio Fonts Designers Should Use in 2025
Below are ten carefully selected Lettertype Studio fonts — chosen for their commercial value, versatility, and strong performance in branding, UI, editorial, and display applications.
1. Naru Sans
A powerful geometric sans family with 18 styles. Perfect for branding, tech startups, editorial layouts, and multilingual projects thanks to its extensive support.
Why you should buy it:
Because it offers the professional versatility of a premium geometric family at a competitive price — ideal for designers who need a clean, modern identity system.
Link: https://lettertypestudio.com/naru-sans
2. Lenia Sans
A contemporary geometric sans with a strong, confident structure. Highly polished and designed to perform in both digital and print environments.
Why you should buy it:
If you want a premium geometric family that competes with modern industry standards like Avenir and Circular, Lenia Sans is the answer.
Link: https://lettertypestudio.com/lenia-sans
3. Lenia Mono
A refined monospace family with strong rhythm and personality. Excellent for coding aesthetics, tech branding, dashboards, and editorial design.
Why you should buy it:
It brings a premium monospace look without feeling overly technical — making it suitable for branding, packaging, and visual identity systems.
Link: https://lettertypestudio.com/lenia-mono
4. Raela Pro
A clean and modern grotesk with upgraded weights, italics, and expanded glyph coverage. Ideal for corporate design systems and UI work.
Why you should buy it:
Because it provides the clarity and functionality of professional grotesks while retaining its own unique visual character.
Link: https://lettertypestudio.com/raela-pro
5. The Letter Editorial
A high-end editorial serif featuring refined contrasts and a modern classic feel. Ideal for magazines, branding, packaging, and luxury campaigns.
Why you should buy it:
It elevates layouts with sophistication and timeless elegance — perfect for brands targeting premium audiences.
Link: https://lettertypestudio.com/the-letter-editorial
6. Cheqa
A luxurious display serif with expressive contrast and distinctive detailing. Great for logos, packaging, and high-impact headlines.
Why you should buy it:
Because it instantly adds a sense of exclusivity and prestige to any brand identity.
Link: https://lettertypestudio.com/cheqa
7. Megazine Poster
A bold vintage headline display designed for strong, attention-grabbing editorial visuals.
Why you should buy it:
It delivers instant impact with a retro-modern personality, perfect for posters, banners, and magazine covers.
Link: https://lettertypestudio.com/megazine-poster
8. Crustaceans Signature
A handmade script font with fluid, expressive strokes. Works beautifully for personal branding, wedding designs, packaging, and social media.
Why you should buy it:
Because it brings authenticity and warmth — ideal for projects that need a personal, handcrafted touch.
Link: https://lettertypestudio.com/crustaceans-signature
9. Cirvia
A modern serif with elegant shapes and refined details, perfect for branding, editorial layouts, and feminine design directions.
Why you should buy it:
It blends modern sophistication with a unique identity, making it excellent for boutique brands and editorial titles.
Link: https://lettertypestudio.com/cirvia
10. Prolinea
A minimalist sans with a clean, structured personality. Highly suitable for tech brands, portfolios, and modern corporate identity systems.
Why you should buy it:
Because its simplicity and clarity make it a strong foundation for any brand seeking a sleek, professional presence.
Link: https://lettertypestudio.com/prolinea
Conclusion
These 20 fonts represent the most influential, widely used, and commercially valuable typefaces designers rely on today. Whether you are building identities, editorial layouts, UI systems, or creative campaigns, choosing the right typeface will elevate the entire visual experience.
The global classics provide reliability. The Lettertype Studio selections provide fresh, modern alternatives ready for today’s design needs.
