Introduction: The Silent Dialogue Between Fonts Every great brand tells a story — not only through its words, but through the subtle dialogue between its typefaces. A headline might shout confidence, while the subtext whispers warmth and familiarity. The perfect pairing doesn’t happen by accident; it’s a quiet dance between form, tone, and rhythm. As …
Typography isn’t just about choosing beautiful fonts — it’s about creating structure and meaning. Font hierarchy is the system that guides your viewer’s eye from most important to least important information. Without hierarchy, even the most elegant typefaces can look cluttered or confusing. Understanding how to establish visual order is one of the key skills …
